Great ideas are born out of necessity.

In early 2017, I found myself burnt out, frustrated, and exhausted in my business. I was no longer happy with the brand I had spent five years of my life building and hustling towards. Eventually, I decided to close that endeavor altogether.

So, the question was: "What's next?"
 

I started to look around and notice that the story of distress I had endured in my own small business was not an isolated incident. I had many heartfelt conversations with dear friends, fellow female entrepreneurs, and mentors about their stories--very similar to my own. Overwhelm, fatigue, and loneliness plagued women from all industries even if they found great joy, passion, and purpose in their product or service.

Then, I thought, "How can I help?"
 

It occurred to me that something was missing in the market. A guide, resource, and go-to for female entrepreneurs to help women to streamline their businesses, so they can do more of what they love (and less of all the business behind the scenes that is necessary, but that isn't always fun!).

I'm Joanne. Small Business Coach for female entrepreneurs.
 

Let me be your accountability partner, business guru, and guide for efficiency in your business. I'm here to help. Let's connect and schedule your complementary consultation.

On a more personal note...
 

On any given day off, it is likely you’ll find me in hiking boots sans makeup traipsing through any North Carolina State park with my rescue pups, stretching out on a yoga mat, checking out a new Raleigh eatery, or hanging out with my husband, Michael, at our parent’s house. I find great joy in a good book (fiction or otherwise), a French pressed cup of coffee, champagne with gal pals, volunteering at the Wake County Animal Center, and living simply and intentionally.