What To Consider When Choosing Your Wedding Makeup Artist
Makeup artistry is not created equal.
From the glam celebrity looks of modern makeup artist Renny Vasquez to the makeup minimalist, less-is-more style of Bobbi Brown, an artist's style will tell you a lot about how you'll look on your wedding day. For most brides, having their makeup done on their wedding day is one of the few applications they will ever receive, and that means it's ever more important you do research on who may be the right fit for the day. I've heard too often stories from client's about how they used someone based on a referral from a friend without ever looking at their portfolio. They will finalize their thought by saying they weren't completely happy with their makeup or the person on the day of.
As a means to make selecting your wedding makeup artist a bit easier, I've outlined some considerations when browsing online portfolios that will help you wade through the variety of options, and find someone that will be the best fit for what you're looking for.
1. Style. That is, their portfolio! A lot of artists today specialize in what I call the "You Tube" style makeup, which includes a heavier application, fuller brows, contouring, big lashes, and all the products on your face. While this isn't bad, it tends to be a lot of makeup for the client type where I live. If that's what you want, great! Other artists, like myself, have a minimalist approach to makeup. I use what I need, and try to keep the client's natural features popping through while also listening to what they feel comfortable with. Each style serves it's purpose in the marketplace, but a bride should have an idea of what direction she wants to go in before hiring someone officially. The portfolio, behind the scenes work, Instagram feed, and other online social media sites should give you a great idea of the work an artist provides before you reach out to them.
2. Price. Obviously, price is extremely important for most brides. When shopping around to choose your makeup artist, through research, get a feel for the market rate. Some artists can vary greatly based on experience, but typically, there is set range of cost for stylists in your area. Higher ends makeup rates will likely bring more of a makeup 'experience' with well-established artists (like what I provide!), where as lower end may mean an artist is just starting out or isn't charging the market's going rate. In this one instance, you definitely get what you pay for.
3. Personality. Certainly there are clients over the years I have really jived with, where as others, not so much. When you meet for the trial run for your makeup and hair, that will be a telling indication of how the wedding day will go. I've been told I have a very calming, relaxing presence and that's exactly what I want my clients to feel on one of the biggest day of their lives. If you don't feel entirely comfortable with your artist on the day of your trial, it's important that you share any concerns with your stylist, or look elsewhere for services. You only get married once!